Why We're Here: Changing the Stigma around Supplements
If you’ve found your way here, you’ve probably also found yourself in an aisle of a large chemist conglomerate in front of thousands of supplements and possibly just picked one you liked the packaging or the name of. Almost 50% of Australians have, which means there’s almost 13 million people spending hundreds of dollars on micro-dosages of incompetent (or potentially dangerous) ingredients put together by monetarily motivated corporations selling false promises.
"While mother nature gave us everything we needed to live full, happy and healthy lives, we've changed what mother nature gave us."
We’ve all heard it, and it’s the reason a lot of us avoid supplements all together. I did, but then I began a degree in Nutrition & Dietetics and I realised something. The planet is beginning to require more conscious effort, resources, care and science to heal and maintain. It’s become increasingly toxic in more ways than one, and this directly implicates not just the climate, the oceans, the forests, but us. While mother nature gave us everything we needed to live full, happy healthy lives, we’ve changed what mother nature gave us. As a result, we too now require more conscious effort, resources, care and science to heal and maintain. Climate change has quickly become a real, genuine threat to human health.
I started doing some research and I found that there’s companies out there that are aware of this and they’re making supplements that are deeply intertwined with scientific and traditional research to supplement for what we’re starting to need a little extra help with. Not diet pills, not bulking pills, but ingredients formulated into tablets to make improving our health just that little bit easier. In Australia we’re seeing a dramatic increase in temperatures leading to fires that threaten our lives and damage our lungs from smoke and air pollutants, and extreme heat that can have serious effects on our cerebrovascular, respiratory and cardiovascular health.
Our tap water is treated to kill bacteria with chemicals but this also means our water contains pesticides, nitrates, hormones, fluorine compounds, lead, mercury, arsenic and the list goes on. We’re overloaded with content, good and bad, and we can’t process it as fast as it arrives leading to continuous partial attention, as coined by Linda Stone, compromising our ability to be calm, reflect, be creative, listen to our bodies. Essentially, it’s putting our central nervous system into a constant fight or flight mode with elevated cortisol and adrenaline, something that impacts our cardiovascular, digestive, muscular, sexual, reproductive and immune system.
"There's so many people out there who are struggling with life and mental health issues that aren't bad enough under the conventional medicine canon to warrant any real help"
But there’s more than just this reason that you should be taking supplements. Not all people were created equal. Due to varying circumstances, we’re all made a little different. Whoever made me, for example, forgot about iron, made my joints wrong, and didn’t do a bang up job on my adrenal glands either. Through years and years of internet research and now studying through my degree I’ve come to understand what supplements my body needs, and these supplements combined with appropriate diet, exercise and lifestyle behaviour have changed both my life and my perspective on the supplement industry.
It’s why Inner Earth exists, because I know there’s so many other people out there who are struggling with life due to health and mental issues that aren’t bad enough under the conventional medicine canon to warrant any real help. Conventional medicine is reversative, which is both a necessary and incredible feat, but being tired, or being sad, or breaking out, doesn’t generally make the cut. Luckily we have naturopaths and nutritionists to help, it’s why I’m doing what I’m doing, but when it comes down to it, no one knows your body better than you.
So we’ve created a platform that provides you with the products and the intel to empower you to help yourself. And when needed you can get a little push in the right direction with a free consult with us. I’m glad you found us, and we’re so excited to be joining a growing community of people taking their health into their own hands.
CEO & Founder